Why, Radiohead, Why?!?

Maybe you are aware that today Radiohead has released their latest album, In Rainbows, via download on their website and you name the price...any price. Sounds great, right? Wrong. I can't get on the site and I am conflicted about what to spend. I think I may go with $10.00, but am I being too cheap? Should I spend $11.99 - $14.99 like I would in a store? What is the price which balances the worth of their album (which I think is pretty damn high) and what I can afford? Oh, the ethical dilemma! I love you, but why do you need to make a simple purchase into yet another moment for me to question what I do and why?

October 11th Update:

After some hassle, I finally purchased the download for £ 6.00 and they then tacked on a £ 0.45 surcharge for use of a credit card (was I supposed to send them a check?). Remember that the current exchange rate is 2.0334 American dollars per British pound. I therefore paid approximately $13.12 for the download. Yet another example of how I am being screwed by the declining value of the dollar!